CONSULTING

A full range of consulting services is provided. Our knowledge and expertise in the whole structured document arena means we can offer skilled staff in all areas from complete project management to writing publications or providing technical and library structure support. We believe our solutions are the best and the simplest to apply.

Areas can include:

  • A detailed review of your documentation requirements to gain an understanding of your needs deciding which distribution method is best for your company - printed format, on-line across the network, via Intranet/Internet, on CD, or a combination of these;
  • Creating a set of accurate, up-to-date policies and procedures, including recommendations on content and format;
  • Identifying whether you need external resources or if your own staff could benefit from training in one or more areas;
  • Looking at legacy documents and advising on conversion aspects to bring them in line with your corporate standard.

Corporate Identity

“Corporate Identity” is the visual sign or symbol that a corporation uses in all its communication with clients and the general public to create an easily identifiable mnemonical association with the company. To create an identity a corporation needs a “brand” (a.k.a. “logo” or “logotype”) which creates this mnemonical link.

The term “brand” that we use today has evolved through the centuries. Its earliest source was Indo-European and was the ancestor of English words like burn, brimstone, brandish and brandy. As we know, people in England’s history were “branded” for their sins and social transgressions. Later in the Southwestern United States, cattle were “branded” or marked to identify its owner.

Today, the fast changing world puts every corporation in a challenging position. It is more and more important for a company to have an individualized image so that the consumer can set it apart from the competitors. Trade marks and copyright fees are getting higher and higher so it's crucial to have "branding" (a well-designed and meaningful “logo”) and “design structure” consistent throughout all the media that the company creates and puts before the public eye.

CornelDesign has the expertise to create or enhance your company presence and branding with the following products:

  • Logotype
  • Business Cards
  • Envelopes
  • Letterhead
  • Folders
  • Brochures
  • Posters
  • Light Signs
  • Company Presentation Slide Programs
  • Company Presentation with Animation & Video
  • Hand-Outs (printed and / or digital)

Promotion

the act of furthering the growth or development of something; especially : the furtherance of the acceptance and sale of merchandise through advertising, publicity, or discounting. CornelDesign offers a large array of tools to promote a product, a web site or an image. We work with clients to look at challenges, opportunities and competitors. From there we develop a positioning platform, marketing strategy, then tactics.

As for events promotion we:

  • Generate a full-range marketing solution to match any budget that provides effective public relations.
  • Create a media schedule that can include television, print, radio and web advertising to advance any event.
  • Distribute press kit and /or generate press release to all major media outlets. Trying to gain free media coverage for your company or product through a well orchestrated "news release campaign". Since media coverage tends to be a more effective form of promotion than advertising, a news release has the potential to reap great rewards for your company. There are many ways that news releases may be used including: identity branding, announcing important company changes, and promoting your company or product.
  • Solicit feature articles in major newspapers and magazines.
  • Build and submit advertising blocks, including print advertising graphic and copy, and radio and television scripts.
  • Produce an event poster, full color and/or black and white pre-press ready.
  • Assure that promoter logo identity is available and obvious.
  • Solicit media sponsorship and partnerships to increase breadth of advertising at reduced costs.
  • Create a final event/campaign report, with each expenditure itemized, all scripts and press releases included.

It goes without saying that we also offer web sites promotion, web site search engine submission, interactive link sites etc.

Security and Encryption

We can provide the best available services in matters of security and encryption. It's not a secret that CornelDesign has over the years hired the service of freelance programmer and network specialists, and so called "hackers". CornelDesign has a non disclosure and privacy agreement with these specialists, that guarantees their complete anonymity, and because of this CornelDesign has their complete loyalty.

Nota Bene: these specialists will always work from an undisclosed location and are not available for hire on site.

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